How Betterfly Works
Betterfly is an AI-powered, prevention-driven benefit that rewards teams for understanding and improving their health, makes the most of the coverage they already have, and empowers employers with data that proves health pays off.
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The Betterfly Flywheel: Our Data Engine
Betterfly operates as a flywheel, not a seasonal program. As members engage, we capture richer behavioral and preventive data. That data improves predictive models and enables more effective interventions. Better interventions drive better outcomes — reduced risk progression, stronger persistency, improved experience.
Better economics then fund richer incentives, which further strengthens engagement. The system compounds.

Everyone wins.
Here’s how.

Employees
- Insurance they actually use
- Real clarity about their health
- Ongoing guidance and motivation
- Healthy habits that stick

Employees
- Insurance they actually use
- Real clarity about their health
- Ongoing guidance and motivation
- Healthy habits that stick

Employers
- A single, cohesive benefit
- Workforce health visibility
- Year round engagement
- Measurable ROI on benefit spend

Brokers
- Higher take-up
- Higher retention
- Faster quoting
- Real time enrollment visibility