Back Members see their weekly progress, upcoming rewards, and today’s missions at a glance. Synced activities from 100+ apps and wearables are automatically tracked here—turning everyday health actions into Betterflies.
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The real transformation isn’t waiting for government or insurance companies. It’s sitting in HR departments across the country.
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The Year Benefits Go Quiet
Most benefits are forgotten after enrollment. But when employees engage with their health every day, outcomes—and perception—change completely.
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You invest in them.
We make sure they
feel it
From the moment your employees join, Betterfly gets to work – on their health, their habits, and their future. So they feel better, perform better, and live better.
From the moment your employees join, Betterfly gets to work – on their health, their habits, and their future. So they feel better, perform better, and live better.
How it works
Every employee starts with a real picture of their health
Labs and wearable data replace assumptions with a personalized baseline – so they know exactly where to focus.
That baseline unlocks their personalized marketplace
They access the products, add-ons, and programs that match their actual health needs – not a generic catalog.
The more they engage, the more Betterflies they earn
Betterflies are points earned through healthy habits – redeemable for discounts on marketplace products, donations, and more.
The cycle keeps going. Their health keeps getting better
The more Betterflies they earn, the more the plan gives back – bigger discounts, growing coverage, and a benefit that gets more valuable the healthier they become.
Every employee starts with a real picture of their health
Labs and wearable data replace assumptions with a personalized baseline – so they know exactly where to focus.
That baseline unlocks their personalized marketplace
They access the products, add-ons, and programs that match their actual health needs – not a generic catalog.
The more they engage, the more Betterflies they earn
Betterflies are points earned through healthy habits – redeemable for discounts on marketplace products, donations, and more.
The cycle keeps going. Their health keeps getting better
The more Betterflies they earn, the more the plan gives back – bigger discounts, growing coverage, and a benefit that gets more valuable the healthier they become.
What employees get
Teams enjoy guidance at every key insurance moment with seamless support through
onboarding, beneficiary setup, coverage upgrades, and claims. Simple, intuitive, and frictionless.
- Insurance they actually use
- Personalized health roadmap
- Ongoing guidance and motivation
- Healthy habits that stick
What’s included: Insurance
Group Term Life
Guaranteed-issue, no medical underwriting
Accident Insurance
Covers unexpected injury costs — ER visits, treatments, recovery
Critical Illness
Lump-sum benefit on diagnosis of cancer, heart disease, stroke, etc
Hospital Indemnity
Daily cash benefit for hospital stays
Group Term Life
Guaranteed-issue, no medical underwriting
Accident Insurance
Covers unexpected injury costs — ER visits, treatments, recovery
Critical Illness
Lump-sum benefit on diagnosis of cancer, heart disease, stroke, etc
Hospital Indemnity
Daily cash benefit for hospital stays
A community that makes healthy habits social and sticky
Circles, challenges, and leaderboards with friends and colleagues create friendly competition and peer accountability—driving long-term engagement.
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Marketplace access that accelerates their health journey
Exclusive Member-only access to additional health and insurance products. As they get more protected, their Betterflies earn rate increases—helping them progress faster through their health journey.
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Health Services
- Telemedicine
- Mental health & emotional wellbeing
- GLP-1 & metabolic programs
- Online pharmacy & medication discounts
- Specialist consultations
- Nutrition & functional health guidance
Health Products
- Wearables & fitness devices
- Supplements & wellness kits
- Fitness memberships & class packs
- Home health testing kits
- Ergonomic & wellness gear
- Nutrition & healthy eating
Insurance Add-Ons
- Individual Life Top-Ups
- Voluntary benefits & family riders
- Critical Illness / Accident Cover
- Cancer-specific coverage
- Hospital Indemnity
- Dental plans / Vision plans
Personalized insights that get smarter over time
Contextual, need-based recommendations based on real engagement patterns—becoming more relevant the more the members use the app.
Rewards they’ll actually want
Betterflies unlock meaningful perks—discounts, gift cards, donations to causes they care about, and even upgraded insurance coverage.
The Betterfly App
The App transforms benefits and insurance from something employees forget about into daily engagement that drives healthier living. It empowers them to take a proactive approach to their health, earn meaningful rewards for healthy behaviors, and feel protected every step of the way — making their benefits and insurance feel personal, rewarding, and ever-present.
Complete visibility into all coverage and benefits. Members explore care options, book telehealth visits, schedule lab tests, and get personalized recommendations based on their health profile and engagement.
Circles and challenges that make healthy habits stick. Members join team competitions, track progress on leaderboards, and stay motivated through friendly accountability with friends, family, or coworkers.
Where Betterflies turn into real value. Members unlock exclusive discounts on wellness products, health services, and additional protection options—all personalized based on their activity level.
Personalized guidance throughout the journey. Celebrates wins, shares health insights, suggests relevant content, and helps members stay on track without guilt when life gets busy.
Home
Members see their weekly progress, upcoming rewards, and today’s missions at a glance. Synced activities from 100+ apps and wearables are automatically tracked here—turning everyday health actions into Betterflies.
You
Complete visibility into all coverage and benefits. Members explore care options, book telehealth visits, schedule lab tests, and get personalized recommendations based on their health profile and engagement.
Community
Circles and challenges that make healthy habits stick. Members join team competitions, track progress on leaderboards, and stay motivated through friendly accountability with friends, family, or coworkers.
Marketplace
Where Betterflies turn into real value. Members unlock exclusive discounts on wellness products, health services, and additional protection options—all personalized based on their activity level.
Buddy AI
Personalized guidance throughout the journey. Celebrates wins, shares health insights, suggests relevant content, and helps members stay on track without guilt when life gets busy.