About Kona

A breakthrough approach to health optimization doesn’t come from conventional wisdom—it has to be built from first principles.

At 44, Betterfly founder Eduardo della Maggiora matched his Ironman World Championship time from seven years earlier while training half as much. But this isn’t just an athletic achievement—it’s proof that optimizing health through data-driven choices can transform performance and quality of life at any age.

By focusing on strengthening the “roots” (internal body systems) and nourishing the “soil” (daily lifestyle habits), Eduardo achieved what conventional wisdom deemed impossible: reversing his biological age by nearly 13 years and performing at an elite level while balancing family, leadership, and real-world demands.

After months of meticulous experimentation and remarkable results, we decided to document the entire journey. The Road to Kona is more than a personal story—it’s the foundation of Betterfly’s next chapter. A revolutionary framework for health optimization, built on science, technology, and sustainable habits, told through a real journey of transformation, unexpected challenges, and extraordinary outcomes that anyone can apply.

What’s in the case study?

The Road to Kona reveals powerful insights from Eduardo’s transformational journey—offering a blueprint for health optimization that anyone can follow. Inside, you’ll discover:

• The Framework: A revolutionary framework for optimizing health at any age.
• Biomarker Breakthroughs: Eduardo’s remarkable before and after health data including specific changes made to optimize his health.
• Smarter Training: Evidence-based strategies that cut training time while improving performance  and overall health metrics.
• Scaling Impact: How these health optimization model is  being scaled to help millions through Betterfly.
• Immediate Actions: Simple, actionable takeaways you can start applying to  your own life – today.

Whether you’re an athlete, busy professional, health innovator, or simply someone seeking more energy and vitality—this case study offers a blueprint for transformation.