Effective May 13, 2013
Privacy Notice Table Of Contents
- SCOPE OF THIS POLICY.
- INFORMATION COLLECTED AND NOT COLLECTED.
- USE OF INFORMATION COLLECTED.
- NOTICE TO CALIFORNIA RESIDENTS.
- PROTECTION OF YOUR INFORMATION.
- THIRD PARTY LINKS.
- UPDATING INFORMATION.
- CONTACTING US.
SCOPE OF THIS POLICY.
INFORMATION COLLECTED AND NOT COLLECTED.
Personal Information. Betterfly provides various information ("Informational Services") on the Site, which can be accessed by individuals who register to use the Services ("Registration"). During Registration, Betterfly requires individuals to provide contact information, such as email address ("Personal Information"). You may also be asked to provide additional information to confirm your identity for password establishment, re-setting, and for other purposes. To become a teacher/instructor in the Betterfly marketplace, we also require you to provide additional information about your background.
Cookies. Betterfly also may collect information through the use of common information-gathering tools such as web beacons or cookies ("Cookie Information"). A cookie is a small string of text that a website can send to your browser which helps the Site remember and customize your visit. You have the option to delete or decline cookies by changing your browser's settings. No personally identifiable information is stored in these cookies. Betterfly advertises its Site through Google AdWords. As such, the Site uses the DoubleClick advertising cookie. You may choose to opt out of the DoubleClick cookie at any time by using DoubleClick's opt-out cookie.
Web Beacons and Server Logging. We may also use single pixel images on the Site or in our emails to you (web beacons). This technology tells us more about browsing, click-tracking, viewing, and buying activity, but none of your Personal Information will be transmitted. Betterfly may also collect information from your interaction with the Site, such as statistics in connection with pageviews, IP address, and standard web log information.
GPS Information. When browsing the Site through a mobile phone or mobile application, we will attempt to collect your location through GPS. You may remove this location sharing authorization.
Children Under 13. Betterfly does not knowingly collect any Personal Information from or about a child under the age of 13 without the consent of the child's parent or legal guardian. If we discover that we have inadvertently collected information from a child under 13 years of age, we will promptly take all reasonable measures to delete that data from our systems.
USE OF INFORMATION COLLECTED.
Direct Marketing. By providing Personal Information on the Site during Registration, you consent to Betterfly's use of your Personal Information. If you do not wish to receive marketing communications from Betterfly, you may unsubscribe in the marketing email or communication sent to you by following the instructions in that communication.
"Contact Us" or Troubleshooting. Information provided by users as part of a request that Betterfly contact or follow up with as part of the "Contact Us" feature on the Site will be used by Betterfly to contact you and discuss your concerns or interest in Betterfly's Products and Services. We may use your information to provide customer support or troubleshooting in the connection with your use of our Products or Services.
Mailing Lists. By registering to use Betterfly's Services or purchasing Products and Services, you will be added to Betterfly's mailing lists that we provide for your convenience. You may unsubscribe from Betterfly's mailing lists at any time by clicking on the opt-opt line at the bottom of each E-newsletter, changing preferences in your account through the My Profile link at the top of most pages on the Site, or by contacting us at help [at] betterfly [dot] com.
Combination. We may on occasion combine information we collect through the Site with information that we collect from other sources.
Information Sharing. Betterfly may disclose your Personal Information to its affiliates, as well as third party partners as follows below:
- Service Providers. Your information may be shared with third party service providers that assist Betterfly in fulfilling orders from customers, delivering packages, sending mail, providing search results and links, or similar customer services.
- Law Enforcement. Your information may be shared with law enforcement officials if it relates to a criminal investigation or alleged illegal activity;
- Necessary or for Safety Reasons. Betterfly may also disclose your information if required or permitted to do so by law, for fraud protection and credit risk reduction purposes, or in the good-faith belief that such action is necessary to protect and defend the rights or property of Betterfly or the users of the Site, to act under urgent circumstances to protect the safety of Betterfly or its employees or a member of the public, or to comply with a judicial proceeding, court order, or legal process.
- Sale or Acquisition of Assets. If Betterfly becomes involved in a transaction involving the sale of its assets, such as a merger or acquisition, or if Betterfly is transferred to another company, Betterfly may disclose and/or transfer your information as part of the transaction. If the surviving entity in that transaction is not Betterfly, the surviving Betterfly may use your information pursuant to their own privacy policies, and those policies may be different from this Policy.
- General Marketing. We may transfer information to third parties whose practices are not covered by any of the above activities, for the purposes of marketing activities, including making you aware of specific deals, products, or services based on your location, answers to surveys, or trends related to the use of the Site.
Betterfly does not participate in bulk email solicitations that you have not consented to receiving (i.e., "spam"). Betterfly does not sell or disclose client lists or email address lists to unrelated third parties. Except as otherwise provided herein, Betterfly does not share Personal Information with any third party advertisers. However, Betterfly may share aggregated anonymous information with third party advertisers, but this aggregated anonymous information cannot be matched with you personally unless you voluntarily share your Personal Information with the third party advertisers.[return to top]
NOTICE TO CALIFORNIA RESIDENTS.
As stated herein, Betterfly does not disclose your personal information to third parties for their direct marketing purposes, unless with your consent. California residents may request an information sharing disclosure from us by emailing your request to help [at] betterfly [dot] com. Under the applicable laws, Betterfly is not required to respond to your request more than once in a calendar year or emails not sent to the above email address.[return to top]
PROTECTION OF YOUR INFORMATION.
Unfortunately, no data transmitted over or accessible through the Internet can be guaranteed to be 100% secure. As a result, while Betterfly attempts to protect all Personal Information, Betterfly cannot ensure or warrant that Personal Information will be completely secure from misappropriation by hackers or from other nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network. Betterfly will notify you in the event we become aware of a security breach involving your Personally Identifiable Information (as defined by the applicable state and federal laws) stored by or for us. By disclosing your email address to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.[return to top]
Betterfly may collect information from time to time via surveys displayed on the Site. Your participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include Personal Information and demographic information (such as zip code, age, salary, etc.). Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Site.[return to top]
THIRD PARTY LINKS.
The Site may contain links to websites not affiliated with Betterfly. Your use of an external website or any informational content found on an external websites is subject to and governed by the terms and guidelines of those website(s). Betterfly does not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of this Site. The Betterfly is not responsible for the privacy practices of any external website.[return to top]
If you ever wish to access your Personal Information, or to have your Personal Information deleted, updated, changed or modified, you may do so by contacting Betterfly by email at support [at] betterfly [dot] com. To cancel your account and have your Personal Information returned to you, please contact help [at] betterfly [dot] com. Requests to update information will be handled within thirty (30) days.[return to top]
c/o: Todd Sullivan
600 W. Chicago Avenue, Suite 775
Chicago, IL 60654
e-mail: help [at] betterfly [dot] com